In 2019, Brian Maxwell and Chris Cohoat started working on "Neighborly Club", an idea for a membership program that would let customers receive special discounts, free shipping, and other perks from local businesses. They launched an app and started talking to local business owners about joining the program. During these discussions they discovered the rich history of the Go Local card program in Austin.
Originally founded by Bob Tuschak on Earth Day in 2008, the Go Local card developed a huge fan base in the Austin community, growing to over 100,000 cardholders by 2011.
The tragic and unexpected death of Bob in 2013 lead to changes as the company continued to evolve under the leadership of Bob's daughters Gabi and Jaya Tuschak.
In 2019 Brian and Chris approached the Tuschak family about joining forces and the decision was made to give the Go Local brand a new life. In early 2020, Neighborly Club was re-named Go Local and re-launched as a as an app-based local rewards program, together with a suite of marketing software tools for local businesses.